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Baker Homes Blog

Feedback on energy use helps residents make significant savings

Posted by Begum Bidik Nash on 10-Nov-2022 07:30:00

Baker Homes and partners undertook a national study to test the effectiveness of practical ways to deliver information to domestic energy users to encourage them to save energy. The following is the fourth instalment of the second major report we published of our findings which focuses on understanding residents’ perceptions of energy and how they use energy in the home.

Forty-six percent of participants have not considered changing their energy suppliers in the last 2 years (Figure 1). Twenty percent had considered switching since the National Energy Study began, and 34% stated that they had considered this within the last 2 years. Of those who had considered this, 41% (67 homes) completed the switch.

Interestingly – changing suppliers did not appear to have a bearing on whether participants knew what price they were paying for their energy. Of the 67 respondents who had changed supplier in the last 2 years, only 16 (24%) also replied they knew their price per unit, only marginally more than the study as a whole (20%).The National Energy Study saw participants receive different kinds of feedback on their energy use and it was hoped to discover via the questionnaire how receptive they were to this feedback. All three feedback groups, Smiley, Ranking and Values (see our previous blogs for definitions of these), found the feedback given as a part of the National Energy Study mostly helpful, with those agreeing or strongly agreeing totalling 79%, 74% and 77% respectively (Figure 2).

Correspondingly, over 50% of each feedback group agreed or strongly agreed that the feedback helped them become more energy efficient (Figure 2). The ‘Smiley’ and ‘Ranking’ groups reacted positively to the feedback on a similar level, however ‘Values’ group was slightly less responsive to the feedback with approximately 40% feeling neutral towards the feedback or not finding it helpful. It should also be noted that the energy efficiency and potential savings in this question were only reported and not the actual savings. Overall the participants appear receptive to this kind of information and feedback. Over 80% of respondents agreed that receiving feedback on their household energy use might encourage them to make energy savings and that they would like their energy suppliers to provide them with regular feedback on how their energy use compares to the homes of similar size and type (Figure 4).

We are running a second National Energy Study this winter. The focus is behaviour change and analysing actual energy use relative to SAP performance. If you are a landlord with over 400 2-bedroom homes and interested to be involved, please contact Andrew Eagles, andrew@bakerstimber.co.uk or here

Was this report interesting? Click on the links to access the other sections of this report: Part 1, Part 2 and Part 3 or access the full report here.

Topics: National Energy Study, behaviour change, residents

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